RH Copywriting- Website Copywriter
Call 07837 991041 to make enquiries
Hi, my name is Rick Hardcastle and I am a Copywriter.
From Web Content, Articles, Blogs to Newsletters. I have written content for many kinds of business and clientele. You want copy that considers every type of reader that is likely to visit your website, read your article or blog. Your target audience might need information that educates them about your product or service. Other readers might just want a history of your company – see testimonials from past or present clients. Trust in your business is what they are looking for.
What well written copy entails?
Good writing means you consider every type of reader that is likely to visit your website. Your target audience requires information that educates them about your products or services. Emphasis on benefits rather than features about your business puts your reader first.
You have various types of reader to whom you have to cater for. Part of your audience want in depth knowledge about your business. Technical details should be available, so easy links to fact sheets or white papers are a must. Others want to know the history of your company. They like to see testimonials from past or present clients. Trust in your business is what they're looking for. Give them a link to a testimonial or review page.
You may have different types of client. For example, Business to Business and Sales, so you'll want a separate page for each client type . This is where a good copywriter comes in. Thought put into creating content that appeals to an appropriate type of reader. Whether it's technical or sales copy, you must write about their particular needs and interests. The copy has to say, 'Ah, this is what I'm looking for'.
We need to learn how to write suitable copy for all these platforms. It's such an important part of digital marketing. We need to put more emphasis into this area.
If your stakeholder comes along to look at your blog post and they find it really boring, they are just going to leave.
Most of the web is not great in its copywriting. You need to consider does your web copy help you:
Great website copy will drive more visitors to your site. This copy will encourage other sites to link to your site, which will in turn drive your website higher in the search engine rankings. By having more websites linking to your site - due of it's quality content - drives your site higher and higher like an increasing circle.
What are We Trying to Achieve
We need to balance your business objectives, aims and goals with the aims and objectives of our web visitors. What is your website for, what are your marketing goals? What are your business goals? Having clarity with your objectives will help you build content, which pages to write, whether you should videos together etc.
is your starting point.
Who is your Audience?
Who are your trying to reach? Who are the people we are trying to engage with?
What are they interested in? What content are they looking for? Are they an older audience? Do they like reading copy that is more informal? Do they like very long serious articles? Do they like short, snappy pieces? Who are the people you are trying to reach and what are they're preferences?
So we have your objectives and you have your audience objectives too.
What do We Have to Get Across to People?
We may have products and services that we need to educate people about. We may to need to have a sense of humor and entertain them. You may need to provide price guides or what products and services you offer.
You don't want the information to be dry or boring, neither do you want humorous copy which is of no use. What you need is copy that balances this mix between education and information with interest and engagement.
So you need to be clear about what you are trying to do, clear about your audience - then have to work out the type of content you are going to give these audiences.
Writing with Keywords and Phrases in Mind
Keywords and Phrases are vital when thinking about writing your web pages. We will research keywords for your particular field and build them into the copy for your website. Search engines do not like overuse of keywords to drive websites up the rankings. What we do as copywriters in use keywords that merge into your web content in a way that is natural and flowing.
Not only do you want to create flowing, easy to read copy, you need your website to be user friendly. The design and layout is crucial to allow customers to find the main and useful points in your content.
Providing links which are unambiguous and helpful make your website effortless to navigate. So when you think about clear website copy, good navigation plays a major role.
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